Winter Caplanson’s niche is gorgeous photography for marketing. She has a sixth sense for knowing what pictures will best tell the story of a farm, food or handcraft business to forge a connection with customers.
Who I am
Winter led the legendary Coventry (CT) Regional Farmers Market from startup to stardom as a founder, its executive director, and head of marketing. For more than two decades, she has connected the dots by creating content that tells the stories of the local food movement to people who support it. CT Bites named her one of the “5 Most Influential Women In The Connecticut Culinary Industry.”
History
“Connecticut Food and Farm” began as a blog, radio program, and podcast, then evolved into a digital magazine. As Winter gathered and told the stories of the local food movement, she realized that to market their products well, many of the producers and purveyors she was covering needed access to the same kind of high quality photography that was being contributed to create content for Connecticut Food and Farm Magazine. So, Connecticut Food and Farm added a commercial identity offering professional photography to the agricultural and food service industries. In 2023, transitioning to “New England Food and Farm,” commercial and editorial photography coverage was extended.
Mission
New England Food and Farm captures iconic photos that can be used by farm, food, and handcraft businesses to attract more customers and build a more professional and profitable digital brand.
Journalism
Winter is also an accomplished photojournalist, earning the Society of Professional Journalists Excellence in Journalism first place award for a magazine feature photo.
Culinary Travel Photography
Winter travels with chefs, food makers, and writers to capture food stories stateside and abroad.
Media
Eating Well
Edible Manhattan
Time Out New York
Woman’s Day
Yankee Magazine
Connecticut Magazine
John Morgan photo